Football
From grassroots to professional
For sports clubs, grassroots to professional
The revenue your club already deserves.
List every sponsorship asset, let sponsors find and pay you directly, and run the whole commercial operation from one workspace. Free for your club, whatever the sport.
Free to startStripe-secured payments8% only when you get paidNo setup or monthly fees
Every club belongs here
One platform, built for every sport.
01
Rugby
Every team, every level
Cricket
On the boundary and beyond
Hockey
Built for the whole club
Netball
More visible, more valuable
Basketball
Turn every game into growth
Ice hockey
Commercial momentum on ice
And more
Every team sport.
The status quo
Clubs leave money on the sidelines.
Every club hits the same wall: the work is scattered across spreadsheets, inboxes and someone's phone. When nothing connects, revenue quietly leaks away.
01Assets live in spreadsheets only one person dares to edit.
02Enquiries arrive everywhere and reply nowhere.
03Relationships disappear when people move on.
04Payment status lives in the treasurer's head.
05Every sponsor wants your time. There's never enough of it.
Attention is not revenue until it has a route.
The Sponsorfy principle
What your club gets
Everything your club needs to start, run and grow revenue.
One platform. Every layer of the commercial operation. Every communication, with every customer, in one place.
app.sponsorfy.co.uk/riverside-fc
Search
RF
Good morning, Riverside FC
Here's how your season is going.
Season revenue
£9,050+38%
Active sponsors
123 new this month
Asset views
214this month
Next payout
Fridayauto · £1,200
Revenue by month+22% vs last season
Mar
Apr
May
Jun
Jul
Aug
3 enquiries need a reply
Perimeter board · Hospitality
Shirt-front proposal sent
Meridian Motors · awaiting signature
£1,200 captured
4 boards · Colville Joinery · paid
Everything your club is earning, owed and asked, in one clear view.
And here's the part that matters
Your club gets all of it for free.
No setup fees. No monthly charges. Sponsorfy takes 8% only when you get paid.
We only make money when your club does.
One line of code
Embed your listings on your own site.
Paste one line into your club website - WordPress, Squarespace, Wix or hand-built - and your Sponsorfy listings appear right there, inheriting your fonts, your colours and your design automatically. It looks like your site, because it is your site.
Inherits your site's design - no styling work, ever
Sponsors buy without leaving your website
Same live availability and payments as your Sponsorfy profile
See it on
rochdaleafc.co.uk/sponsorship
RAROCHDALE AFC
NewsFixturesTicketsSponsorship
Sponsor Rochdale AFC
Back the club and put your business in front of our supporters, every single matchday.
One widget, any club website. It adopts each site's fonts, colours and style all on its own, or let Sponsorfy host it for you.
Payments built inGet paid like a proper business.
Payments are part of every Sponsorfy account, not an extra to bolt on. No signing up with a payment company. No sending the club's bank details over WhatsApp to a local business. Sponsors pay by card, and the money lands in your club's verified account automatically.
For grassroots clubs this is the big one: professional payments from day one, with none of the admin.
Included with every free accountApple Pay & Google Pay at checkoutOne-off payments or instalmentsAutomatic payouts, receipts and records
The sponsor pays by card
In-page checkout on your storefront or your own website. Sixty seconds, no bank transfer.
Stripe handles the money
Verified, protected and recorded. The sponsor gets a receipt without anyone lifting a finger.
Your club gets the payout
Straight into the club's bank account, with a clean record the whole committee can see.
Payments secured by Stripe
How it works
From matchday buzz to banked income.
01
Show what you have.
List every asset, priced or POA. Takes an afternoon, and we help you do it.
02
Let sponsors find you.
Sponsors browse by budget and location, or scan a QR code at the ground.
03
Agree terms fairly.
Chat in-platform and send a proposal with the right payment schedule.
04
Get paid properly.
Stripe checkout, scheduled payments, automatic payouts to the club.
And the usual fix costs a fortune, too.
Piece it together yourself and you're paying for a stack of separate tools, each with its own login, learning curve and monthly bill.
Do it yourself
The licence stack
Sponsor CRMfrom £30/mo
Asset & inventory managementfrom £20/mo
Email & marketingfrom £15/mo
Proposals & e-signaturesfrom £25/mo
Website & storefrontfrom £20/mo
Payment processing+ fees on every deal
£1,500 to five figures a year
£1,500 is the floor, for one small club with one login. These tools charge per user and per seat, so the more of your team you involve, the faster it climbs. Six logins, six bills, and nothing talks to anything else.
Do it with Sponsorfy
One platform. One login.
CRM, listings and live pipeline
Proposals and payment schedules
Public storefront and QR codes
Messaging and asset analytics
Payments and payouts built in
£0 to use
We take 8% when you get paid. The platform itself is always free.
The whole platform, free. We only ask for a share when you get paid. Every user at your club, and every sponsor you invite, gets the full workspace at no cost. We make money when you do, and not before.
The sponsor in the stand
Turn fans into sponsors.
The business owner you've been looking for already comes to every game. They just can't see what's available, or who to ask about it. Sponsorfy puts every asset in their pocket and connects them straight to the right person at the club, in a couple of taps.
Loyal fan
In the stand every week
Local business owner
Ready to back the club
Club sponsor
Paying, visible, proud
Two routes to a deal
Simple when it can be. Flexible when it needs to be.
Route 1 · Fixed package
Discover, choose, pay.
DiscoverChoosePay
A matchday table or programme page shouldn't need a sales meeting. Publish the price and let the sponsor buy it tonight.
Route 2 · Negotiated partnership
Enquire, discuss, propose.
EnquireDiscussPropose
A shirt front or principal partnership shouldn't be forced through a checkout. Mark it POA, talk it through, then send a structured proposal with the right payment schedule.
Two routes. Zero dead ends.
Revenue simulator
What could organised sponsorship mean for your club?
Drag the sliders to match your ground. The 8% fee is always shown next to what your club keeps.
Perimeter boards4 × £1,200
Hospitality packages6 × £850
Programme adverts8 × £450
Shirt / principal deal£5,000
Estimated annual revenue
£18,500
Platform fee (8%)£1,480
Your club keeps£17,020
Illustrative only. Real inventory and pricing are yours to set on your club profile.
What sponsors see
Packages that look like products, not PDF annexes.
Sponsors should see the actual opportunity, not a paragraph describing it.
PopularFrom £1,200LED Advertising
Pitch-side LED Board - Season
Rotating digital board visibility across every home fixture.
Riverside FC · Football
From £600Ground branding
Post Protector Pads, Season
Your brand on all four posts, every home game at the club.
Riverside RFC · Rugby
From £350Ground advertising
Advertising Board, Full Season
Your brand around the ground, every home match of the season.
Riverside CC · Cricket
POAKit Sponsorship
First Team Shirt Front
Your brand on the front of every first-team shirt, home and away.
Riverside FC · Football
Built for real club sponsorship
Multiple
clubs engaged with Sponsorfy
Regional
FAs engaged and onboarding
National
governing body engaged
0
launching now, building for the future
Early momentum as of July 2026.
The people behind Sponsorfy
Built by people who understand marketplaces, sport and the commercial realities clubs deal with every day.
Mark Makin
Founder & CEO
Former senior leader at Auto Trader, now applying deep marketplace expertise to build the commercial infrastructure sports clubs have been missing.
James Ansell
Co-founder & Chief AI Officer
A leading expert in marketplaces and applied AI, with over 15 years building marketplace platforms and now working at the forefront of Agentic AI.
Matt Jarvis
Head of Football Strategy
Former England international and Premier League footballer, bringing the club perspective into how Sponsorfy is built.
Felicity Bartlett
Operations Lead
The operational lead for Sponsorfy and every club on it, from onboarding through to platform management and payout.
Fair questions
Straight answers, no theatre.
Nothing to join, nothing per month, nothing per user. Sponsorfy takes 8% of a deal only when the money is actually paid through the platform. If you earn nothing, you pay nothing. Optional extras, like the embedded widget for your own website, are priced separately and clearly marked.
The 8% fee, and only that. It means our incentive is exactly yours: helping your club close and collect more sponsorship revenue.
Bring them with you. Invite existing sponsors into your workspace so renewals, conversations and payment schedules all live in one place instead of one person's inbox.
An afternoon for most clubs - profile, assets and prices. We help you build the first listing set, and you can go live the same day.
Sponsors pay by card through Stripe, either instantly at checkout or on an agreed schedule. Payouts go automatically to your club's bank account.
Your club does, always. Contacts, deal history and conversations belong to the club account, not to whoever happens to run it this season.
Your club deserves one home for its commercial work.
List your assets, invite your sponsors, and turn local support into organised income. Free to start, live in an afternoon.
From the blog
Ideas for your commercial season
Founder
Why I came back to sports sponsorship - and who I came back with
Seven years at Auto Trader, a first attempt that never reached the market, and the three meetings that convinced me to build Sponsorfy properly this time.
12 Aug 2026 · 8 min read
Industry
The £80 million hole: what the gambling ban really means for clubs
The ban removes the highest-paying sponsor category from the clubs with the least margin to absorb it. Replacing one £5m deal takes twenty smaller ones - and that's an operation, not a relationship.
5 Aug 2026 · 7 min read
Grassroots
Three quarters of grassroots clubs say they can't fund themselves. The money is closer than they think.
71% of grassroots clubs already use sponsorship - it just doesn't work very well. The local business that would sponsor the under-11s is standing forty yards away holding a coffee.
29 Jul 2026 · 7 min read